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The goals of the programme are to:
Against this background, firms need to understand and adopt well calculated pricing approaches in an increasingly competitive environment where a rising proportion of revenue can be gained by thinking beyond the core of what their product and service delivers. As gaining such revenue means adopting a mentality beyond ‘static-pricing’, the SCHSBM Executive Education’s Value-based Pricing for Achieving Growth will help to develop such critical thinking and will seek to deepen delegates’ understanding of best practices in the pricing world. Specifically, this programme will introduce delegates to industry best practices in pricing strategy while offering them the opportunity to gain hands-on skills in the application of new pricing tools and techniques. Additionally, it will demonstrate how to apply these tools and techniques to real business challenges and help delegates to develop innovative ways to drive profits and execute strategic pricing plans.