Value Based Pricing For Achieving Growth

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The goals of the programme are to:

  • Strengthen delegates’ understanding of how to make effective pricing decisions.
  • Facilitate delegates’ understanding of the strengths and weaknesses of different pricing approaches.
  • Enhance delegates’ ability to choose the right pricing approach and the right price level.
  • Demonstrate how to implement the right price approach in the face of competitive situations and reactions.
Description

Against this background, firms need to understand and adopt well calculated pricing approaches in an increasingly competitive environment where a rising proportion of revenue can be gained by thinking beyond the core of what their product and service delivers. As gaining such revenue means adopting a mentality beyond ‘static-pricing’, the SCHSBM Executive Education’s Value-based Pricing for Achieving Growth will help to develop such critical thinking and will seek to deepen delegates’ understanding of best practices in the pricing world. Specifically, this programme will introduce delegates to industry best practices in pricing strategy while offering them the opportunity to gain hands-on skills in the application of new pricing tools and techniques. Additionally, it will demonstrate how to apply these tools and techniques to real business challenges and help delegates to develop innovative ways to drive profits and execute strategic pricing plans.