Crisis Communication & Management

Executive Education

Crisis Communication and Management
Overview

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” – Warren Buffet.

Regardless of the industry or sector, no organisation is immune to crisis. Even with the implementation of detailed contingency plans, crises are inevitable, and it is at this critical moment when true leadership is tested. Take your crisis communication skills to the next level with the SCHSBM’s Crisis Communication and Management. Learn how to lead high-stakes communication in a crisis and how to manage your organisation’s reputation capital. Join us as we mobilise you and your organisation with step-by-step communication strategies to combat real-word disasters from technological and confrontational crises to natural disasters and volatile PR nightmares. This programme will develop leaders’ ability to act when the unthinkable occurs and it will provide leaders with the right frameworks to categorise and analyse emerging crisis situations using proactive communication strategies.

Come ready to utilise the crisis management tools and practical strategies needed to prepare for varying crises, and to develop a comprehensive crisis plan to mitigate the impact of these crises. Role-play crisis exercises will be conducted to expose gaps and potential vulnerabilities, and areas for improvement. Delegates will emerge from the programme more effective and resilient in their approach to crisis, armed with a skill set designed to help them move from crisis management to crisis leadership. 

Programme Goals

The goals of the programme are to:

  • Help leaders develop the foresight they need to approach various types of crises and threats and the tools they need to prepare for these crises.
  • Focus on the immediate steps that organisations need to take to proactively manage a crisis.
  • Help develop in delegates a readiness and resilience to control and manage reputation-defining situations.
Learning Objectives

On completion of the programme, leaders will be able to:

  • Explain the principles of effective crisis communication and reputation management.
  • Outline the stages of a crisis.
  • Identify potential vulnerabilities in their organisation and systematically prioritise these threats.
  • Analyse a crisis communication plan for an organisation to ensure that the organisation is prepared for a potential crisis.
  • Craft strategic messages to respond to internal and external stakeholders during a crisis.
  • Develop an effective crisis communication plan to manage media coverage of scenario-based crisis.
  • Evaluate crisis responses to identify opportunities for plan improvement.
Programme Schedule

Day one: 
Morning

  • Developing a Crisis-ready Mindset
  • Principles of Effective Crisis Response
  • Principles of Reputation Management
  • Categorising Different Types of Risks, Threats and Vulnerabilities

Afternoon

  • The Stages of Crisis
  • Exploring High-Risk Scenarios

Day two: Morning

  • Communication through Technology
  • Social Media as part of the Crisis Response Strategy
  • The Challenges of Social Media in Crisis

Afternoon

  • Internal Communications during a Crisis
  • Tailoring Communications to Different Stakeholders
  • Message Framing and Communicating
  • How to Respond to Difficult Questions

Day three: 
Morning

  • Crisis Simulation
  • Creating a Crisis Communication Plan

Afternoon

  • Establishing an Effective Crisis Response Team and Process

Who should attend:

  • Executives and Managers who need to establish and maintain effective public and media relations
  • Government Officials
  • Public Relations Professionals
  • Communications Professionals
  • Emergence Management Professionals
  • Marketing Professionals
  • Mid-level Leaders
  • HR Leaders
  • Persons who desire a greater understanding of the PR tools used during crises
Additional Information

SCHSBM Executive Education offers a 10% reduction in programme fee for: 

  • Individuals working in the nonprofit sector  

  • Individuals working in the public sector  

  • SCHSBM Alumni (Graduates of Postgraduate Degrees and 
    Executive Diploma Mangement Programmes)

  • Associated Alumini (Persons who completed Executive Education and Professional Development Programmes)
     

SCHSBM Executive Education offers a 15% reduction in programme fee for: 

  • Corporate and groups of 3-6 (must enroll and pay at least one month in advance)


*Offers cannot be combined*

 

At A Glance

Course Duration:

March 20th – 22nd, 2024

Times:

9:00 AM – 3:00 PM

Certificate Awarded:

Certificate of Completion

Cost:

US $2,350.00 -Virtual fee 
US $2,100.00 Early bird fee

Registration Deadline:

March 13th 2024

Modality:

Online